Edward Jones Perceptions

Edward Jones had a perception problem, at least with financial-industry professionals: a lot of them thought Edward Jones was small-town and small-time.

We showed the industry Edward Jones' history of innovation, reward and growth.

My Role - Art Direction, Design/UI, Photo/Video Shoot Direction
I managed the design, development (in-house EJ team), and launch of their new site in a 2-week sprint.
At Cramer-Krasselt with Gary Doyle (CD), David DeJong (CW), Mark Seliger (Photo/Video)

We asked the amazing Mark Seliger to create Rembrandt-inspired portraits to capture EJ employees who are razor-sharp, confident, and in possession of an abundance of smarts and gravitas.