Milwaukee has a lot of pride, especially when it comes to food & beer. We designed a burger bar where everything was local, from the premium ingredients to the Cream City brick to the (mostly) Wisconsin beer list.
My Role - Branding, Art Direction, Design, Wall Mural, Social
At Company B with Brigette Breitenbach (CD), Sarah Baumann (AE), Kelley Linehan (DN)
The brand's signature apostrophe was used to create stencil murals of maps of Wisconsin and the world. Missing apostrophes on the map of Wisconsin indicate locations of breweries. The world map features speech bubbles spelling "Eat! Drink!" in native languages.
How do you get noticed in the local crowded burger scene? Challenge the biggest player.