Edward Jones had a perception problem, at least with financial-industry professionals: a lot of them thought Edward Jones was small-town and small-time.
We showed the industry Edward Jones' history of innovation, reward and growth.
My Role - Art Direction, Design/UI, Photo/Video Shoot Direction
I managed the design, development (in-house EJ team), and launch of their new site in a 2-week sprint.
At Cramer-Krasselt with Gary Doyle (CD), David DeJong (CW), Mark Seliger (Photo/Video)












[unex_ce_button id="content_ao0myoybq" button_text_color="#3a3a3a" button_font="regular" button_font_size="12px" button_width="auto" button_alignment="center" button_text_spacing="3px" button_bg_color="transparent" button_padding="10px 50px 10px 50px" button_border_width="1px" button_border_color="#ffc001" button_border_radius="60px" button_text_hover_color="#3a3a3a" button_text_spacing_hover="5px" button_bg_hover_color="#ffc001" button_border_hover_color="#ffc001" button_link="https://edwardjones.com/knowmore/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Open Live Site[/ce_button]


We asked the amazing Mark Seliger to create Rembrandt-inspired portraits to capture EJ employees who are razor-sharp, confident, and in possession of an abundance of smarts and gravitas.

