Edward Jones had a perception problem, at least with financial-industry professionals: a lot of them thought Edward Jones was small-town and small-time.
We showed the industry Edward Jones' history of innovation, reward and growth.
My Role - Art Direction, Design/UI, Photo/Video Shoot Direction
I managed the design, development (in-house EJ team), and launch of their new site in a 2-week sprint.
At Cramer-Krasselt with Gary Doyle (CD), David DeJong (CW), Mark Seliger (Photo/Video)